HANNOVER MESSE: the world’s leading trade show for industrial technology
HANNOVER MESSE 2016 (25 April–29 April, Monday–Friday):
Shanghai. “‘Made in China 2025’, the Chinese government’s blueprint for transforming manufacturing in China, makes it clear that procuring modern technology is a strategic priority. In order to successfully overhaul their industries and rebrand China as a high-quality manufacturer, Chinese companies need to embrace Industrie 4.0,” said Marc Siemering, senior vice president of HANNOVER MESSE, at a press conference in Shanghai. “Under the lead theme ‘Integrated Industry – Discover Solutions!’, companies exhibiting at HANNOVER MESSE 2016 will present more than 100 fully-functioning examples of Industrie 4.0 – 100 concrete solutions that Chinese companies can use to improve their competitiveness.”

HANNOVER MESSE showcases 5,000 exhibiting companies and attracts more than 200,000 visitors from 100 countries. The 2016 event features five main display categories: Industrial Automation, Digital Factory, Energy, Industrial Supply, and Research & Technology. The supporting program of 1,000 forums, seminars and roundtables is a goldmine of information on subjects as diverse as Industrie 4.0, additive manufacturing, energy efficiency, lightweight materials, predictive maintenance, and technology transfer.

“Since its appearance as Partner Country in 2012, China has grown to represent the second-largest exhibiting and visiting country at HANNOVER MESSE,” said Siemering, “Meanwhile labor costs in China have increased and customers have become more sophisticated. Today Chinese manufacturers are under extreme pressure to improve quality and efficiency before they lose market share. HANNOVER MESSE is the world’s number one Industrie 4.0 showcase. All of the experts from Asia, Europe and the U.S. participate. The digitalization of manufacturing is a top theme at forums and lectures. For Chinese companies, the road to the factory of the future begins in Hannover.”

Digitalization is just as important in the energy industry as in manufacturing, because a successful energy system for the future requires controllable, networked and intelligent generation and storage technologies as well as network resources. China is the world’s largest energy consumer and producer. While China is focusing more and more on energy efficiency and sustainability and is investing heavily in renewable energy projects, it will continue to rely heavily on conventional energy sources, particularly coal. “HANNOVER MESSE features the complete range of conventional and renewable energy technologies, so visitors from China’s energy sector are sure to find the solutions that best meet their needs,” said Siemering.

Partner Country USA: Industrial Internet meets Industry 4.0
Industry 4.0 or Industrial Internet? Germany is abuzz with Industry 4.0 while U.S. companies talk about the Industrial Internet. Are they the same thing? Yes and no. Both involve connecting machines, data and humans, but the approaches and goals vary. Industry 4.0 focuses on hardware whereas Industrial Internet emphasizes software; Industry 4.0 is a German venture, Industrial Internet is a global phenomenon; Industry 4.0 is limited to manufacturing, Industrial Internet applies to diverse industries.

So where does China fit in this picture? At HANNOVER MESSE 2016, Chinese participants have a unique opportunity not only to meet with companies and politicians from the world’s biggest economy, but also to compare American and German ideas and opinions and present China’s vision of smart manufacturing. Siemering: “For the first time at HANNOVER MESSE, the U.S.-based Industrial Internet Consortium (IIC) joins such leading German organizations as VDMA (German Engineering Federation), ZVEI (German Electrical and Electronic Manufacturers' Association) and the Fraunhofer Society. Plus, France, Holland, Italy and the United Kingdom promote similar manufacturing policies. This is a great chance for Chinese visitors and exhibitors to evaluate various strategies. China itself will attract lots of attention as a producer of both hardware and software.”

HANNOVER MESSE – Get new technology first!
The world’s leading trade fair for industrial technology will next be staged from 25 to 29 April 2016 in Hannover, Germany. The upcoming HANNOVER MESSE will feature five parallel shows: Industrial Automation, Energy, Digital Factory, Industrial Supply and Research & Technology. At HANNOVER MESSE 2016, major emphasis will be placed on the following four topics: Industrial Automation & IT • Energy & Environmental Engineering • Industrial Subcontracting, Production Engineering and Services • Research & Development.  The United States of America is being honored as the Partner Country of HANNOVER MESSE 2016.

Deutsche Messe AG
With revenue of 280 million euros (2014), Deutsche Messe AG ranks among the world’s ten largest trade fair companies and operates the world’s largest exhibition center. In 2014, Deutsche Messe planned and staged 134 trade fairs and congresses around the world – events which hosted a total of over 41,000 exhibitors and some 3.6 million visitors. The company’s event portfolio includes such world-leading trade fairs as CeBIT (digital business), HANNOVER MESSE (industrial technology), BIOTECHNICA/LABVOLUTION (biotechnology and lab technology), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (floor coverings), INTERSCHUTZ (fire prevention and rescue), and LIGNA (wood processing and forestry technology). With approx. 1,200 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.

Further press releases as well as photos are available for downloading at:  www.hannovermesse.de/de/presseservice

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